Maintaining your perspective through the perspective of the other person…

The other day I was trading emails with two friends Peggy George and Terry Freedman. (http://www.terry-freedman.org.uk/index.php) Shockingly (heavy sarcasm) we were writing about technology and education. This particular day we were focused on encouraging others to embrace change and look at the value in new technologies. During the course of our email, I vented a current frustration I was feeling in my organization. Terry kindly pointed out a simple but genius point. When you desire to persuade a person to see value in what you are doing, you must look at the world from their perspective and show them how your idea, product etc will help them solve a problem they are experiencing.